Laini Reeves is a legend in the hair industry. She doesn’t just know hair, she knows how to cut through the noise. She coined the phrase Gorgeous F**king Hair, and honestly, that says it all. Hair supplements shouldn’t be shy. They should be sexy. For the website, we leaned into that energy. We broke the grid (literally), pushing type to the edges of the page so the design felt bold, unapologetic, and impossible to ignore, just like Laini.